Buying with their hearts
Of course, money is not the sole driver in
deciding where to buy real estate.
France is the most fashionable capital in
the world, and real estate is seen as the
prize asset. Research into the habits of
HNWI's, by the respected IFOP Group,
shows that "luxury" became even more
coveted during the pandemic. 76% of
their respondents saw France as the
country that best meets their needs, with
87% saying that they come to France
to purchase luxury items, particularly
fashion and couture.
The French company, LVMH, is the world's
leading luxury goods group and includes
brands such as Louis Vuitton, Christian
Dior, Tiffany and Möet Hennessy. They
recorded record revenues of 79.2bn
euros in 2022, a rise of 23%. When
announcing the results, Bernard Arnault
said "We count on the desirability of our
brands and the agility of our teams to
further strengthen our lead in the global
luxury market and support France's
prestige throughout the world."
Luxury real estate in France falls into the
same category. No matter whether it is a
prestigious building on Île Saint-Louis in
Paris, a luxurious chalet in Courchevel
1850, or a contemporary villa in Saint-
Jean-Cap-Ferrat - all are seen as prize
assets and enhance France's global
standing with HNWI's.
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